Case Study: Empowering Raven Homeschool - Fall 2023’s Enrollment Triumph
About the Client: Raven Homeschool
Raven Homeschool, operated by the Yukon-Koyukuk School District, is an accredited correspondence school serving families across Alaska. Committed to providing customized education and parental support, Raven has been a leading choice for homeschooling since its inception in 2002.
About the Project: Reigniting Growth in Fall 2023 Enrollment
In Fall 2022, Raven Homeschool faced a decline in enrollment, registering approximately 2,400 students for the academic year. Seeking to reverse this trend and return to their previous average, Raven Homeschool partnered with Orange Slice Marketing. The objective: recruit an additional 400 students, aiming for a total of 2,800 enrollments for the Fall 2023 period.
The Challenge:
Raven Homeschool's challenge was clear – rejuvenate enrollment numbers and surpass the previous year's figures. Orange Slice Marketing identified the need for a comprehensive digital marketing strategy, focusing on paid and organic social media advertising featuring compelling photos and videos produced for the campaign.
Our Solution:
Orange Slice Marketing devised a dynamic strategy to invigorate the Fall 2023 enrollment campaign:
Compelling Visuals: Produced engaging photos and videos showcasing Raven Homeschool's unique offerings, shared across social media platforms.
Targeted Social Media Advertising: Utilized paid and organic campaigns on platforms like Facebook, Instagram, and TikTok to reach a wider audience.
Storytelling and Engagement: Crafted content highlighting Raven Homeschool's strengths, emphasizing individualized education, parental support, and cultural engagement.
The collaboration aimed not only to meet the initial goal but to exceed expectations, signaling a resurgence in enrollment.
Results:
The Fall 2023 enrollment campaign surpassed all expectations, achieving remarkable outcomes:
Enrollment Surge: Nearly 800 additional students enrolled, soaring to a total of nearly 3,200 students by mid-September 2023.
Staff Expansion: The successful campaign necessitated hiring additional staff to support the growing number of students.
Exceeded Initial Goal: Raven Homeschool not only met its initial goal of 400 additional enrollments but exceeded it, reaching nearly 3,200 students.
Conclusion:
The partnership between Raven Homeschool and Orange Slice Marketing in 2023 was a resounding success. The campaign met and surpassed the enrollment goal, showcasing the efficacy of a targeted digital marketing approach. Raven Homeschool regained its previous enrollment average and set a new benchmark for success. Orange Slice Marketing remains a dedicated partner, committed to empowering educational institutions and fostering growth through strategic marketing initiatives.
