Case Study: PFD Campaign for Catalyst Cannabis Co.
About the Client
Catalyst Cannabis Company was founded in 2015 on the principle that customers seeking safe cannabis should have access to accurate information, industry resources, and the highest quality, clean products. Since then, Catalyst’s mission has been to create an awesome customer experience by making a positive difference in the world, offering quality products, and providing exceptional service.
About the Project
Annually, Alaska distributes the Permanent Fund Dividend (PFD) to residents of the state. Many businesses take advantage of this opportunity where consumers have increased income to advertise heavily and offer exclusive seasonal deals to them. Catalyst Cannabis is no exception.
In past years, Catalyst has released promotional material highlighting their seasonal PFD offers. For 2022, Catalyst Cannabis decided to connect with Orange Slice for its expertise in graphic design for both print and digital assets. Their goal for the 2022 season was to maximize overall reach in comparison to 2021.
Results
A month after getting connected, the campaign ran smoothly on their website, SMS campaigns, social media, and across town with the print assets. Altogether, this campaign resulted in the following…
A change in year-over-year PFD landing page sessions from 360 to 379 || 5% Increase
An increase of year-over-year social sessions on Instagram from 8 to 30 || 275% Increase
An increase in average session duration from 66 sec. to 81 sec. || 23% Increase
Orange Slice, in partnership with Catalyst Cannabis was able to increase its overall reach and engagement on its website by utilizing both print and digital platforms.
