Anchorage-Born, Community-Built: The Story of Orange Slice Marketing
In 2019, a serendipitous encounter at the University of Alaska Anchorage (UAA) planted the seeds for Orange Slice Marketing. Chase, a journalism student at the time, was on a tour of Kaladi Brothers Coffee—a staple in Anchorage—when he met Seth, who was presenting about their marketing team.
Chase: "I walked up to him and said, 'Hey, I'm Chase—this seems like a cool place to work.'"
Though there wasn't an opening then, their connection set the stage for a partnership rooted in mutual vision and creativity.
Pivot Points: COVID, Coffee, and Collaboration
A few months later, fate took a turn. As COVID-19 spread and layoffs hit—including at Kaladi Brothers—Chase found himself out of school and struggling to find work. Seth, having moved on professionally, reached out. Their conversation led to a walk in Anchorage's Park Strip, where ideas flowed freely for hours.
Chase: "I sat down and he had this vision for starting his own marketing agency… it's how it kind of started—his house, my house, in coffee shops, and then it grew."
That informal spark ignited Orange Slice Marketing, rooted in a shared passion: making what already thrives even more compelling.
The Story Behind the Slice
Why Orange Slice? Seth's inspiration came from something as simple as a garnish—a bright orange slice on a breakfast plate at Snow City Restaurant. It pulled the dish together, adding vibrancy and finishing the scene. He realized this was exactly the energy they wanted for their agency.
Seth: "It's fun, it's vibrant, it's not so serious… we come into a business that's thriving…and make it pop."
This simple icon became their metaphor: completing the plate for Anchorage businesses, adding zest to their marketing efforts.
Milestones Along the Way
Since those early days in coffee shops and living rooms, Orange Slice Marketing has celebrated some impressive wins:
Ginger became their first client
Expanded into their Eureka office space
Helped set the NCAA D2 volleyball attendance record for Alaska
Launched the Orange Slice podcast
Highlighting 50 years of Choggiung, Limited
Provided marketing support for Seawolves hockey's return
Taking the team across the bay from Homer for a retreat
Hosted a community block party celebrating 50 years of Mr. Prime Beef
Each project has strengthened their mission: to help brands grow and shine through engagement, creativity, and community.
What Comes Next: Community, Growth, and Value
Looking forward, Chase and Seth want Orange Slice Marketing to be more than an agency—they want it to be a place of growth, empowerment, and community.
Seth: "I want to create a community around these businesses… at the end of the day it's about the people and the community that surrounds these brands."
Their goal is simple: foster an environment where team members are heard and clients see real results.
Why This Story Matters to You
If you're a local business:
Experience and passion matter: Orange Slice isn't an outside agency—it's community-rooted.
They understand your market: from UAA students to loyal Kaladi customers.
They prize creativity: their story shows how a small "slice" of vibrant thinking can complete your brand.
Conclusion
From a journalism tour to walking through Park Strip paths, Orange Slice Marketing's founding story is proof that the best ideas come from honest conversation, shared vision, and a touch of local flavor. They've grown into a team that takes your hard work and makes it shine, just like that orange slice that completes your plate.
Are you curious about how your brand can benefit from a little orange zest? Let's talk—Chase, Seth, and the Orange Slice team are ready to help your business pop.
